While volunteering with FIRST Long Island I would advise on their social media content before taking over the social media accounts in 2024. Since taking over the accounts there has been over a 35% increase in followers and engagement across Facebook and Instagram.

While working at Canon, I worked as a social media and content specialist. Posting across Linkedin, Facebook, and Twitter, I would come up with daily posts for the different 8 different groups I was working with. I design graphics, flyers, thumbnails, bumpers, short-form videos, and paid ad campaigns. Above are a few of the organic posts across different groups I created. Below are a few graphics created for a social campaign I created about Canon Solutions Services offered.

Below are a few examples of metrics, weekly and monthly reports I would create, as well as content calendars I would build and keep updated.

During and even after my time at SUNY Poly I worked as the social media manager at the university and for the robotics program I started, FIRST Team 5030, The Second Mouse, as well as the K-12 department. The program had high school students from across Central New York, including 10 different high schools and home-schooled students participate. The program run out of the college, tasks high school students with designing and building a robot in 6 weeks each year. Run like a small business, I oversaw the program and ran all aspects of it, trying to bring STEM education and activities to the next generation. Our program quickly intertwined with the school’s marketing efforts as I realized our goals aligned. We both wanted to bring students to the campus, to learn of SUNY Poly, and possibly join one of the many robotics programs we had open to high school students in the area.

In the Fall of 2013, the team was founded, with the social media account being created by myself in January 2014. 5030 would go on to be a team not just well known across New York in our program, but also recognized internationally and is considered one of the most underrated teams in FRC. While being the one in charge and mostly running the social media platforms, I also would teach students how to run a professional social media account, as well as run public relations and content creation including videos and flyers. Below are some examples of videos, graphics, and social media posts from over the years as well as links to our social media accounts. The program is currently on hiatus following the pandemic, but I am currently working with the Utica School District to bring the team back to their high school while remaining open to the community and anyone wanting to join.

• Facebook
• Twitter
• Instagram
• YouTube

The gallery above showcases a few posts and graphics created across our social media over the years. I also created various video projects including robot reveal videos, submissions for the Chairman’s Award, and the highlight video for the 2018 CNY Regional.

During my time at SUNY Poly, besides running the social media for Team 5030, I worked with the school’s marketing department. Since I worked with the K-12 department on all STEM events, and in admissions, I would routinely work on content for the universities social media channels, especially pertaining to the robotics programs. Our outreach programs intertwined constantly, as I was looking to get more local students involved in my robotics programs, and they were trying to reach a wider audience of prospective students to attend the university.

A few posts relating to 5030 and the Central New York Regional.

In the Fall of 2017, I joined the planning committee for the Central New York Regional for FRC. A part of my responsibility for the event was marketing and outreach, including building a webpage for the new event. I also promoted the event across social media and in the forums to keep people up to date and created a community for the event, leading to an increase in our volunteers for the events.

The first photo is from the 2018 CNY Regional webpage I built from scratch to showcase the event, this page served as the information hub for the event, providing resources to parents, students, volunteers, and sponsors. (I created the 2019 page before I graduated, and never had a chance to properly archive it.) The archived 2018 page can be found here.

The next photo is of the FRC page on SUNY Poly’s website, which showcases Team 5030 and provides resources for anyone looking to learn more about our program. The page can be found here. (I had worked on more pages, including the other robotics programs and the K-12 department, but they have since stopped being run at SUNY Poly and are now run by MVCC and the pages I made are no longer available.)

The last photo is from a press release I worked on with the communication director after the CNY Regional in 2018 about our team winning the event and moving on to the world championship event in Detroit. The press release can be found here.

Every year the SUNY System holds a Mascot Madness on social media. School mascots are pitted against each other in a March Madness-style bracket and the community votes on which schools should move on. In 2019 I worked with the social media department at SUNY Poly and created this visual bracket that would be updated and posted each week and created again for 2021 initially until someone at SUNY made their own version for social.

FIRST Long Island is a volunteer group that puts on FIRST (For Inspiration and Recognition of Science and Technology) events on Long Island. Working alongside the program, I created graphics, and flyers and helped with social media and website rebranding tactics. (Website redesign in progress.) Below are a few examples of content created for digital and printed flyers/banners. Work on FIRST Long Island’s social media found here.

Besides working on event planning and communication, I also photographed the 2019 Central New York Regional, 2022 FIRST Long Island Regional, 2023 New York City Regional, 2024 Hudson Valley Regional, and 2024 FIRST Long Island Regional Events.

In 2019 I created a Heatmap for team distribution in New York in relation to the number of FIRST Robotics Teams. (bottom map) I recreated a new version in 2023 showing the heatmap helping visualize the changes in the number of teams competing since Covid, with a 2024 version updating the changes.